GreenKit wants to help parents-to-be in their search for sustainable alternatives in the field of baby care products, toys, clothing, etc. by offering them a discovery box full of samples of sustainable products and services for baby and mother.
Future parents receive the box from their midwife, doula or carrying consultant during the sixth month of their pregnancy. In this way, we bring them into contact with circular services and responsible products at a time when they are actively thinking about how they want to organise the world for their future child. With this box, we hope to encourage future parents from the very beginning to choose second-hand products more often, to use rather than own products, to use washable products rather than disposable ones, to use baby care and environmentally friendly care...
The box is offered free of charge to keep the threshold to circular, sustainable and ecological services and products as low as possible. By making these alternatives known and as accessible as possible, we also want to slowly shift the norm in this direction. And if children see the sustainable alternative as a matter of course from an early age, they will also find it easier to make that choice as adults.
An additional advantage of the kit is that we offer small, sustainable businesses an opportunity to introduce their desired target audience to their sustainable products and services.
In the future, we want to launch two editions of the Greenkit every year throughout Flanders. We will also continue to add content to our website, including additional blog articles, to guide parents-to-be as much as possible towards more sustainable baby products.
We are also looking into the possibility of organising workshops for future parents interested in sustainable choices for their baby and family.