Neos, the network of enterprising senior citizens, set up the project Circulair@Neos in cooperation with the Network Conscious Consumption. The objective of this project is to introduce our local Neos clubs and their members to the principles of circular economy and to have them integrate a number of circular practices into their operations.
In concrete terms, by means of an enthusing campaign and inspiration brochure, we want to encourage members to organise activities within their club around circularity. This can be done, for instance, by visiting an organisation that already applies certain circular principles, inviting a speaker with interesting circular ideas, organising certain collection activities, etc.
We believe that associations can play an important role as a midfield player to realise social change, such as the transition to a circular economy. This is even more applicable in our case, with members from a slightly older demographic where concepts such as 'circular economy' and 'sustainable consumption' are not yet very integrated.
Indeed, at the start of our project we noticed that in our clubs there were still a lot of (pre)judgements and clichés about circularity. It is important to respond to this in the right way.
Our ambition is to eventually introduce circularity to the 36,000 members of the 220 local clubs of our non-profit organisation.
Neos vzw, NBV
Partners Netwerk Bewust Verbruiken
The Circular@Neos project proves that associations can play a positive role in the transition to a circular economy. After all, it is in the safe, warm and open context of an association's life that people develop the courage and strength to help themselves and each other develop permanently.
Given the success of this project, Circulair@Neos will continue beyond the subsidy period, until we reach our ultimate goal and all our Neos clubs are 'circular together'.