Working on Circular Office Design: Ecodesign

Ecodesign is the strategy of designing products and services to minimize their environmental impact. It encompasses all stages of the lifecycle, from design and production to distribution and lifespan extension. During discussions on this topic, five critical questions were raised about ecodesign and circular office furniture.

• Should the focus of ecodesign be more on design or material choice? It's evident that material choice is crucial (local, sustainable, etc.). But design is equally critical. Products must be easy to maintain, repair, and disassemble. Everyone agreed that ecodesign requires a holistic approach, considering the overall impact of a product on ecological, social, and economic aspects. Co-creation and chain cooperation are essential, as they enable the entire value chain to be incorporated into the design.
• Does the new generation of designers prioritize ecodesign? According to participants, they certainly do. Ecodesign is now addressed more quickly in education, leading to greater awareness. However, there's significant variation in approach and attention among different educational institutions. Additionally, while young designers may learn how to design ecologically, ultimately, it's the market that determines demand for their more sustainable products.
• Does ecodesign add value for the customer? That's certainly the intention - ideally on various levels. But is the added value affordable? Are customers willing to pay the price? Are consumers willing to think long-term? Are they aware of sustainable alternatives that fully meet their needs? The business model behind the design and consumer motivation to purchase the product are crucial for the success of ecodesign. Behavioral nudges can help but are certainly not easy.
• Do you see opportunities in the new EU ecodesign regulations? The new ecodesign regulations definitely offer opportunities. They include extended producer responsibility, appealing to traditional manufacturers and creating opportunities for the Belgian and European industries. However, there are also challenges. For example, there's no consistent standardization for circular products, and certain materials cannot be optimally utilized due to restrictive regulations.
• Who is responsible for giving a product multiple lifetimes? Everyone shares responsibility. From the designer, manufacturer, and distributor who create, take back, repair, refurbish... to the customers who use it. Multiple lifetimes are only possible when everyone takes responsibility to extend the product's lifecycle.